Markets
About
The tactic of using “co-pay” cards is an industry standard with a flawed execution process that depends upon the burdened physician’s office for distribution. What’s important is most patients have not only not used a co-pay card, but many are not even aware they exist for their medications. 98% of patients have not used a co-pay card for their current condition. This solidifiies the need for a solution to efficiently make coupons and information accessible to patients. The concept has four channels of distribution. 1. In-pharmacy kiosk printer, 2. Mobil phone application bar code, 3. Website print at home, 4. optional email delivery; altogether referred to as Copay Cutter. On the front end, each channel will be built to look similar to the next with patient access to information. On the back end, pharmaceutical companies will have complete control of their offerings via web interface