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EasyEye

Instant Custom Readers

About

EasyEye is bringing flexibility and a simple selection process to over the counter (OTC) reading glasses. The consumer uses an interactive user interface on our retail display to find their correct strengths for each eye. They then pick their desired frames and the appropriate lenses. The lenses and frames snap together easily, and the consumer instantly has their own customized reading glasses. 1. Using an intuitive user interface that recommends reader strengths, we help the customer feel confident about their selection. 2. Frames and snap-in lenses allow for independent lenses for each eye. We estimate that 20 million Americans need a different strength for each eye.  3. By providing an individualized option, we drastically decrease the overwhelming number of choices, and greatly increase the probability of purchase. EasyEye is committed to providing an enjoyable selection process, while also offering stylish and accurate readers.