Hayloft

Hayloft leverages ecommerce and bricks-and-mortar sales of merchandise to get mobile app downloads. Independent app developers have trouble (understatement) getting downloads. We give those developers an alternative path to market engagement via children's books, toys and games. We occupy a niche market that targets high-end retail toy stores for product placement, while using mobile apps as a value add. By shifting the focus on customer acquisition from tightly controled distribution channels (iTunes, Google Play and Amazon App Store) to children's merchandise, we open up a new revenue stream unfettered by the gatekeepers at Apple, Google and Amazon. This approach lends itself to unique partnership opportunities, licensing revenue and mobile app ad and IAP optimization and cross promotion.