About
Need is a refined retailer and lifestyle publication for men. Each month, Need curates, sources, and sells a limited collection of products — including clothing, literature, furniture, artwork, coffee, and so forth — for the modern, discerning gentleman. Collections are coupled with independent journalism, editorial photography, illustrations, and film, sourced exclusively from creators around the world. Need is relevant, confident, and eminently valuable to consumers and brands alike. From its co-presentation of New York Fashion Week in September 2014 to being named the number one men's shopping service in the world, Need is quickly fulfilling its goal of redefining the way men shop forever.