About
NFO is a unique solution for the $500MM baby goods industry. The existing tech platform (patented) allows the 41% of parents who choose to keep their baby's sex a surprise until the day of delivery to register for and receive gender-specific goods when they bring their new baby home. From physician notification to gift delivery, NFO manages the entire experience for the parents and gift-givers. The nature of the unique sales cycle also allows manufacturers to more accurately plan/manage inventory ahead of delivery, avoiding costly overproduction and returns expenses. The entire process is currently managed through the www.notfindingout.com retail and registry site. We believe there is strong future B2B licensing opportunity by way of API/APP-based development.